Avaaj Otalo Viz

An exploration of the usage statistics of the AO platform. When are the farmers calling? Where are they calling from? What are they calling about?

Avaaj Otalo (literally, “voice stoop”) is an interactive voice application for small-scale farmers in Gujarat, India. It provides farmers with access to relevant agricultural information over the phone.

The data obtained from the researchers of this platform, is the result of their study conducted from August 2011 to August 2012. Working with the Development Support Centre (DSC), a NGO with extensive experience in delivering agricultural extension, the research team randomly assigned toll-free access to AO to 800 households. These households were spread across 40 villages in Surendranagar district in Gujarat, India

The main objective of our visualization is to allow the founders and the researchers of Avaaj Otalo to analyze and visually explore key metrics of platform utilization by Gujarati farmers.

The usage of the platform in terms of number of calls and the average duration of sessions is plotted in the bar graph. The map shows the villages the calls came from and finally the small line graphs show the trend of the different problems/topics that the farmers called about. It becomes fairly easy for the researchers to find the most trending problems and they can utilize it to make better push notifications to the farmers.